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Welcome to the grand stage of Matches Sports Bar & Social. Here at the heart of the action of the South East, we unveil a true game-changer, Matches Lager. Conceived by the bar’s founder, Jon, this lager was born to be the ultimate sports companion – an easy-drinking, light yet flavourful beer that could hold its own against the big brands.

The vision was clear – to capture the very essence of sports, and the socialising that comes with it. The challenge? Create an unpretentious identity that resonates with fans. The result? An identity that captures the fever pitch of the fans and the foamy beer thrown in celebration when that winning goal hits the net. All set against the backdrop of athletic field grass patterns. Game on!

Naming, Identity, Packaging, Social.