We had the honour of being invited to create a live brief for the Inkygoodness 28 Day Packaging Challenge. Inkygoodness is a global community, connecting, inspiring and developing artists and creative businesses.

 

This course offered illustrators an opportunity to work alongside global creative agencies, get live feedback, level-up their illustration portfolios and have the opportunity to experience working on packaging briefs.

 

Instead of using an old project, we decided to have some fun creating the name, logo and pack for a 0.0% alc nootropic drink called Noodoo. The fruit flavoured sparkling drink is infused with gaba, a mood enhancing botanical, all the fun but with out the hangover.

 

The name and style took it's inspiration from psychedelic gig posters. Noodoo is hedonistic at heart and always gets the party started.

 

Following live a briefing session and 2 rounds of feedback from us, over 40 illustrators submitted their final artwork files on the artwork cutter we supplied. Out of 5 shortlisted, Ieva Paliukaityte came in 1st and Liz Orton came 2nd. Both captured the party spirit we were looking for.​ Such a tough decision to make when the ideas and illustration quality was so high!

Below is a case study created to showcase the awesome winning entry by Ieva Paliukaitytė.